According to the UN Conference on Trade and Development, the fashion industry is the second most polluting industry in the world. Making fabric uses water, energy, chemicals, and other resources that most people don’t think about, or ever see. We're committed to quality clothes, smarter fabrics, responsible manufacturing, saving energy, protecting our Earth's water, minimizing waste, and using sustainable practices. We're not shy about speaking up on the impacts of fashion on the environment. By supporting Paneros, you're supporting Mother Earth and making fashion more circular.
Paneros will never work with manufacturers that employ children or incorporate unsafe or unethical conditions for workers. We personally visit every manufacturer we work with, and we will be featuring profiles of many of the employees and locations on our website soon. Being responsible isn’t always the cool thing to do except for when it comes to how your clothes are made. When you shop with us, you know who made your clothes.
Quality over Quantity
We create lasting, high quality pieces with that perfect, consistent fit. We strive to be on trend but not trendy; we make clothes that will last for all those years you will want to wear them. Our clothes are made to travel with you day into night, year after year, wherever your life takes you.
In addition to our one-of-a-kind repurposed products that do not require any new fabric to create, we continue to develop our naturally dyed program which uses less chemicals and resources to produce. We continue to utilize minimal-impact practices and materials as much as we can. Did you know that on average, e-commerce uses about 30% less energy than traditional retail? That's great because the majority of our customers use our online store to make purchases (we're all about shopping wherever you may be, even if it's staying in bed). You'll look great when you wear our clothes everywhere you go and feel great knowing you are participating in the sustainable revolution.
All of our collections are limited edition. This is because we are only using existing materials to create our products. We also use whatever fabric scraps are leftover to produce accessories we know you’ll love. By doing this, we’re reducing our fabric waste and we think that’s pretty cool. Finally, as much as we are able to, we use recycled and biodegradable materials for all of our packaging and labels while still ensuring a quality experience for you. We ship our products without any fluff. Our mailers are made from 100% recycled polyethylene and have post-consumer and post-industrial content. Not only are our mailers made from 100% recycled content, but the dual adhesive strip allows you to reuse it before recycling it. The tissue paper we carefully wrap each piece in is made entirely from post-consumer & post-industrial content and is recyclable. Our hang tags are also made out of recycled paper.
Circularity - Bringing it all together
You might have heard that there are a lot of global initiatives underway to make the fashion industry more 'circular'. But what does that even mean? Right now, the fashion industry is ‘linear’ – meaning, new materials go into creating new fibers and fabrics, and after use the garments are discarded and wind up in either a landfill or incinerated.
Recently the process has accelerated, with the number of times a garment is worn before being discarded decreasing 40% in the last decade. On average, half of fast fashion clothes are only worn once before being thrown out. Today, over 40 million tons of clothing are being wasted every year, or roughly one truckload every second.
With this linear model, there is a clear starting point (resource extraction) and ending point (landfill) for materials. But it doesn't have to be this way.
In a more ‘circular’ fashion model, quality materials and clothes are recycled as feedstock to make new fibers, to create new clothes, or repurposed to extend the life of the existing garment and increase use. In this model, the materials enter a closed loop system and continue to be used in future production cycles. It's a circle, instead of a line.
Read more about Circularity and what Paneros is doing about it here.
Diversity and Inclusiveness
At Paneros, we know that Sustainability doesn't end with products, and must include all of the people involved. We are committed to inclusiveness across every facet of our business, including the models and media personalities we work with and promote. We also believe in offering expanded sizing to include everyone, including our oversized Hawaiian for everyBODY line, and starting this fall we are excited to expand our sizing in our women's ready to wear line as well.
Right now we are just a two person (and a dog) team, but we are committed to developing and promoting a diverse workforce representative of the region we work in. We promise to be transparent and will be featuring our employees on the site alongside ourselves. Because that's how it should be.
Additionally, we are currently committing 10% of proceeds to be donated to the CDC Foundation and the ACLU.