You hear us talk a lot about deadstock fabrics in our garments - but what does this industry jargon 'buzzword' really mean? The word itself is kind of off-putting too. To understand more, you'll have to understand the current business model for fashion.
Today, large brands are ordering thousands of yards of fabric from supply mills for any given season or style - and they have to build in a buffer to make sure they have enough fabric to create all of the supply that they anticipate for the product line. And remember, most large wholesale brands are ordering fabric [months] in advance, so it is very difficult to estimate quantities and is safer to be more conservative and request more fabric.
Unfortunately, this process creates a ton of waste in the form of excess fabrics sitting in warehouses all over the world, until it is ultimately burned or thrown away. This leftover fabric is called "deadstock".
Fortunately, brands like ours who are not on the wholesale fashion plan can make use of these "leftover" fabrics to create beautiful, small batch styles.
Because we use deadstock, we rarely find large amounts of any one fabric. Small fabric rolls mean small production runs- Often times, we make only a few of any given style in a specific fabric or print.
In this model, everyone wins. We get beautiful fabric without generating additional pollution, the landfills are less full, and you get a unique garment that was handmade by artisans that will make your friends a lil jealous.
Check out our limited edition women's collection that features deadstock styles now that you know what that means.